We believe that the core of this phenomenon lies where most founders excel – in Left-brain thinking. Logic, analytics, math, A-B testing and all those things are extremely important when it comes to writing code. They are crucial to build. They are the key to getting traction.
They even worked for some period of time to sell. Build sales funnels, buy cheaper traffic, find product market fit (LTV>CAC). So left brain founders hired left-brain digital marketers, who speak the same language and share the same strength. BUT.
Together with strengths they also share the same blind spots.
For every tech company there are a number of fundamental questions that can’t be answered with a help of pure logic. There is no algorithm to define the true value your technological solution brings to people. No algorithm to communicate this value in the most memorable and engaging forms. And without getting those right companies will never flourish.
To address those questions you need another skill set: Creativity, Intuition, Feeling, Imagination. You need to partner your left brain hemisphere with a right one.
When those become the whole, the magic happens. People start to get what you are doing, they start to care and they start to be grateful. With their attention, time & money.
We are an agency partner for Google Russia, who helped it to win the local market (from #4 to #1 online destination in 4 years).
We helped Avito (biggest online classifieds in Russia and top 3 in World) to define its authentic voice, significantly raising brand love, trust and integrity.
We partnered with the most progressive companies of the new economy on the market and provided tangible results for: Youtube (media & entertainment), Google Ads (b2b), Lamoda (fashion), City Mobil (public transportation), Tinkoff (finance), Skill Box (edtech), Kaspersky (b2b), Mafin (insurance), SkyScanner (travel & leisure), Warface (gaming).
We worked closely with both leaders and newbies and witnessed how the latest became the first. Many times.